we craft each and every bottle for you—with both your inner and outer beauty in mind. from our signature Hawaiian-inspired scents to quality ingredients you can trust, we create products that nourish and protect your skin, invigorate your senses, and grant you a sense of peace and well-being.
people, animals, and our planet are at the core of everything we do. Our formulas promote healthy skin by preventing sun damage and premature aging. They’re also certified PETA Cruelty-Free, meaning they are developed with absolutely no animal testing. Finally, as pioneers in the initiative for reef-friendly formulas, 90% of our products are oxybenzone and octinoxate free, with efforts underway to reach 100% by 2021.
inside each of our bottles, you’ll find the best of Hawaii. Our quality ingredients and iconic tropical scent—a blend of papaya, guava, mango, plumeria, and passion fruit extracts—create more than a sunscreen. They unlock a multisensory experience that transports you to the tropics and invites you to embrace life the Hawaiian way, using your senses.
every day we strive to embody the Hawaiian way of life—where body, spirit, and community connect and thrive as one. Our trusted suncare products invite you to embrace this lifestyle too. Because when we all strive to better ourselves and our community, we can help better the world by fostering moments of connection, allowing us to spread more joy on to others.