our story

For over 50 years, Hawaiian Tropic has been providing sun are inspired by the beauty of Hawaii to protect the skin. The brand was founded by Ron Rice in 1969 to give woman a way to fully enjoy their time under the sun, without suffering its skin damaging effects. Today, we till believe in celebrating the power of the sun to bring warmth, life and happiness. Hawaiian Tropic is not only here to protect and nourish the skin, but to enhance life in the sun through distinct luxurious ingredients such as Coconut Oil, Mango and Guava, and a unique sensorial experience. Hawaiian Tropic is the perfect partner to embark on sun-soaked adventures with, with high UVA/UVB protection and a variety of products to cover all your needs.

When it comes to our packaging, we continuously look for ways to improve our efforts relative to how we can reduce materials, use more recycled/recyclable material, and help you in your recycling efforts. As we look ahead, we will continue to make decisions and innovate, keeping your needs and the potential impact ingredients can have on the environment top of mind.